This article will explain the importance of getting your customer to take action with every marketing piece you send out. You must envision your customer as a big blob sitting on the couch. They have no motivation and they come across your marketing material.
What are you going to say to that person to get them to pick up the phone or press the order button? What are you going to have to do to get them off the couch to take massive action and interrupt their television show?
Every piece of marketing material that leaves your office needs to get the customer to take massive action. Whether you want the person to leave their email, turn in a free coupon, make a purchase, call for more information, put a sticker on a box, check a form, or a host of other things, do lot let that marketing piece go out the door without a built in call to action.
You cannot expect people to just buy from you out of the goodness of their hearts. It’s war out there to get people’s attention. If you have received their attention for even a split second and you have not asked them to keep moving, to take some kind of action towards buying from you, then you have wasted your money.
Look at how many television and magazine ads you see today that just show a picture of the product, have the company name, and no contact information or anything close to invoking action. Why should your customer have to jump through hoops to make a purchase? Tell them step by step what to do in the ad. Tell them who to ask for at the store for a discount. Tell them to mention the code “234” for 15% off. Tell them to call in the next 2 days or you will revoke the offer, and mean it!
Each piece of marketing material that you produce must fulfill that requirement, action. Without action you won’t get the sale and your sales letter ends up in the trash.
Joshua Black is an on-line infopreneur, author, and martial artist. Mr. Black is the developer of the Ultimate Makiwara Creator, a how-to course that can be viewed at: http://www.UltimateMakiwara.com